Customers are more likely to stay with strong and established brands and products that deliver value rather than necessarily choose cheaper products. Instead of inconsiderate price cuts, your company should identify and highlight the product features that have high perceived value and exclude those features that are valued less by customers. Your company should clearly understand the elasticity of demand to price and other driving value components at a very deep and detailed level to be able to make the appropriate pricing decisions.


Our solution approach starts with analysis of the pricing process and establishes a baseline about pricing decisions and outcomes. Based on this, effective pricing patterns as well as pricing leakage is identified. The analysis is amended by customer and market aspects to pinpoint potential opportunities and lost value. Finally, the findings are translated into actionable recommendations and a solid Business Case that quantifies the financial impact.