Recommended links


Recommended literature

  • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity [Avinash Kaushik]

Insights & thoughts


Even small- and medium-sized companies should be aware of the benefits of a structured approach to engage stakeholders into co-creative activities, e.g. to foster the innovation process by listening to the voice of the customer in stimulated bi-directional interactions on dedicated engagement platforms, or by stretching the positive customer experience associated with the company beyond the "classic" transactional touch points.  


“An idea that is developed and put into action is more important than an idea that exists only as an idea.”

Innovation grows on the Business surface as plants grow in a healthy eco-system. It is important to understand the whole system a such and nurture by times to shape the desired aspects.